Human x AI: GTM OS

Human x AI: GTM OS

GTM OS Weekly #34: Balancing H2 Execution with 2026 Foundations

How to finish strong this year while building the GTM engines that will decide your growth two years out.

Koen Stam's avatar
Koen Stam
Aug 18, 2025
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TL;DR – GTM OS Weekly #34

  • Personal Update — Balancing H2 execution with 2026 foundations: Last week was about catching up after holidays while immediately diving into partner meetings focused on long-term bets. The lesson: every GTM operator must balance closing H2 strong while already laying bottom-up foundations for next year, or risk having strategy d…

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