GTM Playbook: How to Execute Founder-Led Outbound in 2025
The Outbound Trap: Why Most Founders Shouldn't Hire an AE (Yet)
Earlier this week, I spoke with a Founder at a $2M ARR B2B SaaS company about building a direct founder-led outbound motion. We both agreed: Founders should not hire an AE without having proven repeatable sales themselves.
Too many early-stage teams rush to hire AEs to drive outbound—only to realize they have no clear ICP, no messaging that works, and no…