Static GTM Playbooks Are Dead: How to Build Yours in <5 Min
The step-by-step system I use to generate GTM checklists, plans, and playbooks in under 5 minutes.
Last week, I spoke with a VP of Sales at a $20M ARR company who was frustrated with their team’s Discovery calls.
He told me:
“I know we need to improve. But I want to use the tactics that actually work in 2025. Not recycled tips from five years ago.”
The problem?
He wasn’t sure what those tactics were.
And building a Discovery playbook from scratch felt like a black box.
We both agreed: Static GTM playbooks are no longer the answer.
Too many teams spend weeks documenting frameworks, checklists, and strategies only to realize they’re outdated before they’re even rolled out.
I’ve seen it happen in SaaS, B2B tech, and across growth-stage startups.
The harsh truth? Static playbooks are slowing you down.
Why Static GTM Playbooks Don’t Work Anymore
They’re outdated the moment you publish them. Markets move faster than internal documentation cycles.
They’re built in isolation. Often created by one enablement lead or RevOps resource—not informed by what’s working in the field.
They lack credibility. Reps know the frameworks didn’t come from battle-tested operators.
They take too long to build. You burn weeks creating something no one uses.
What You Should Build Instead
You need a dynamic GTM playbook—one that’s for example:
Backed by real insights from 75+ GTM experts
Continuously updated via 6,000+ LinkedIn posts and 600+ podcast episodes
Powered by GPT and structured inside Notion
Built with voice prompts, not long documentation cycles
What It Looks Like in Practice
You speak your role and your challenge.
The GPT suggests smart follow-up prompts.
It pulls in real GTM strategies from proven content creators.
It gives you the tactics, checklists, scorecards, coaching workflows.
Then it builds the page for you in Notion—instantly.
Instead of spending 3 weeks creating a new playbook...
You get there in 5 minutes.
And it actually evolves with your motion.
What You Can Build
A checklist for Discovery, Demo, or Closing
A tactical plan to increase ARR per AE
A workshop agenda for your next sales offsite
A coaching framework for frontline managers
A full GTM playbook tied to your motion, your segment, your growth plan
All created dynamically.
All powered by what GTM legends are doing right now.
The Playbook on Building Your Own
I put together a step-by-step guide on how to build your own dynamic GTM playbook from scratch.
You’ll get:
The GPT prompt workflow
Access to the full GTM Notion database
Templates to generate checklists, plans, and scorecards
A system that scales with your team and motion
Stop building in silos.
Stop guessing what “good” looks like.
Start co-building with the best GTM minds in the industry.
Want to build your own dynamic GTM playbook?
Inside the paid edition of this newsletter, I break it all down:
The exact GPT prompt workflow I use
How to structure your Notion GTM library
How to turn checklists into scorecards, templates, and coaching tools
Real examples from 6,000+ LinkedIn posts and 600+ podcasts
And how to connect it all—so your team actually uses it
No fluff. No filler.
Just a full system you can copy and make your own.
→ Upgrade to the paid version to get the full guide