TL;DR
GTM OS is shifting from individual agents to an interconnected system
A new onboarding agent makes the entire OS personalized from Day 1
GTM OS private group is now live via waitlist — launching publicly in September
€700/year gets access to every agent, playbook, checklist, and community session
You can already test the system and co-create what’s next
Back in Build Mode
Q2 was a ride. H1 ended strong, but it drained all focus from GTM OS comms. Now it’s July. The website is coming together. The first private users are in. The OS is back in build mode. And I want to show you exactly where we are.
What’s Already Live
We’ve quietly shipped the foundations of the OS:
✅ 12+ GTM Agents: including Playbook, Content, Checklist, ICP Builder, ABM, ARR Simulator, Coaching, Outbound
✅ Connected GTM Libraries: 10,000+ LinkedIn posts, 1,000+ podcasts, 100+ expert playbooks
✅ Inter-agent Workflows: agents can now build on each other’s output
✅ Free Mini-Course: for paid subscribers, showing exactly how this works
All agents are built on real-world signals, not just LLM guesswork.
The Onboarding Agent: Personalization Starts Here
To make the system useful from the start, we built an onboarding agent. It asks 15 tactical GTM questions: your motion (inbound, outbound, ABM), ARR stage, team size, buyer personas, and more.
With your answers saved once, every future co-pilot you use can:
Contextualize recommendations
Build custom outputs
Skip repetitive prompts
It’s the connective tissue between static playbooks and dynamic GTM systems.
The GTM OS Vision: Connected, Personalized, Practical
We’re not building tools. We’re building a system:
Playbook Agent → builds strategy
Content Agent → turns it into TOFU/MOFU/BOFU posts
Checklist Agent → creates execution plans
Coaching Agent → reviews sales calls against SPICED or MEDDIC
Everything is modular. Everything is connected. Everything learns from your GTM inputs.
This is what turns AI into a competitive advantage.
The Community Layer: GTM OS on Circle
The private GTM OS Circle group goes live in a few weeks in BETA.
It’s where we:
Host monthly learning sessions
Run co-building hackathons
Share workflows, use cases, and failures
Learn from each other and iterate fast
Pricing: €700/year (~€60/month). Includes access to all agents, libraries, playbooks, community sessions, and future product features.
What’s Next
Pre-launch beta testing with early users (July–August)
Full launch in September
Launching new agent-powered newsletter formats
Expanding persona feeds + dynamic GTM content streams
If you want to:
✅ Co-build your own agents
✅ See how agents work across real GTM workflows
✅ Share feedback or gaps to build next
Now’s the time.
Let’s Build Together
We’re building the system we all wish we had. Not just AI tools. Not just playbooks. A true GTM OS.
See you in the build room,
Koen Your (human) GTM Advisor
PS: Multiple agents are already live as part of the paid Substack. Try one this week and tell me what it built for you.
