TL;DR
GTM OS identifies your #1 revenue bottleneck, then helps you fix it — fast
We’ve launched the onboarding agent, several revenue assistants, and soon early access to the private group on Circle.os
Get full access to all playbooks, checklists, and GTM co-pilots
Launching publicly in September — early access now open via waitlist
You don’t need more reps or more tools — you need a better GTM system
Let’s be honest — ARR growth got harder
If you're reading this, you're probably feeling it too:
Leads are slowing. Win rates are dipping. Your playbook isn't landing like it used to.
That’s not a talent problem. It’s a system problem.
Most GTM teams today are siloed, inconsistent, and reactive.
Playbooks get published — and become irrelevant within weeks.
Growth still depends on your top 10% of reps. The rest? Struggling without clear execution scaffolding.
“What we played yesterday… doesn’t work today. But what does?”
— from the GTM OS walkthrough video
Why GTM OS exists
GTM OS is for that moment when you're stuck — and need to move ARR fast, without waiting on a new hire, consultant, or next quarter’s budget.
We’ve built it to solve three big problems:
Fragmented execution — disconnected motions, roles, and tools
Outdated tactics — static PDF playbooks can’t keep up with how fast GTM moves
People-reliant growth — heroic reps can’t carry the full pipeline anymore
Instead of guessing what to do next, GTM OS helps you:
Identify the #1 GTM bottleneck behind stalled ARR
Apply proven plays used by top operators
Translate them to your specific GTM motion
Execute faster — async, repeatable, and at scale
What’s already live
We’ve quietly shipped core GTM OS components:
The Onboarding Assistant — 15 questions to map your context (motion, size, personas, team setup)
Revenue Assistants — personalized AI co-pilots for writing playbooks, LinkedIn posts, ICP validators, ARR growth plans, and more.
GTM Libraries — 10,000+ LinkedIn signals, 1,000+ podcasts, and 100+ expert playbooks distilled into tactical outputs
Private GTM OS Circle Group — async co-creation, feedback loops, and use cases (coming Thursday will be the first cohort who will gain access and start co-creating)
Secure GPT Infrastructure — built on OpenAI for Business (your data never leaves, all SOC2-compliant)
Everything is modular, interconnected, and personalized from Day 1.
You onboard once — and every assistant uses your data to execute in context.
Who it’s for
Whether you’re:
A founder or revenue leader building GTM from €2M–€50M ARR
A GTM advisor juggling multiple clients
A VC/PE operator supporting your portfolio
GTM OS adapts to your context — not the other way around.
You can create multiple profiles, upload internal docs securely, and tailor each assistant to your company or client’s needs.
Why this works: system > tactics
GTM OS is not a toolset. It’s an operating system.
From reactive guesswork → to structured GTM execution
From stale playbooks → to dynamic plans that evolve with your motion
From dependency on people → to repeatable systems every rep can run
Every week, you get:
Proven GTM playbooks personalized to your stage
Async reviews or live coaching when needed
Peer input across a private community
Practical output — not just theory
Plans: one OS, three models
Whether you’re a founder, advisor, or portfolio lead, here’s how to use GTM OS:
Foundation (Private Group) — €700/year
Includes full access to assistants, libraries, and live AMAsTraining — from €4,000
Adds async Q&A and live GTM strategy sessionsAdvisory — from €5,000
Includes 1:1 advisory, async hotline, and tailored coaching
What’s next
Pre-launch beta (now through August)
Full launch in September
New assistant launching: newsletter builders, ICP validators, ARR planners
Peer roundtables and workflow sharing in Circle
If you’re stuck — this is for you
You don’t need a full reset. You need sharper, faster answers to GTM execution.
That’s what we’re building:
An AI-secure, peer-led GTM system
Built on real-world signals, not guesswork
Ready to scale execution — without extra headcount
Want in?
Join the waitlist for early access
Try a revenue assistant (part of the paid Substack membership)
Reply to this email if you want to co-build something specific
See you inside GTM OS,
Simon & Koen
Your (human) GTM Architects
PS: Already running a GTM OS assistant? Send me your best output — we’re building a living gallery of what actually works.
Share this post